India could tap Aamir Khan to boost trade with China

India could tap Aamir Khan to boost trade with China:

Govt is looking to cash in on Aamir Khan’s popularity in China and would like to name him brand ambassador to showcase India’s services sector from this country. 

New Delhi: It is Bollywood at the rescue act in real life. India is considering appointing actor Aamir Khan as its brand’s ambassador to showcase its service sectors in China by cashing in on the star’s popularity in this country. The concept is to boost services exports and narrow its trade deficit with China. India has a $51 billion merchandise trade deficit and about $270 million services trade deficit with China that the Indian government has termed as unsustainable. 

At the lately concluded 11th joint financial group between the two nations, Chinese Commerce Minister Zhong Shan agreed to draw up a medium- and long-term roadmap with action points and timelines to address the massive trade deficit between the two nations. Aamir Khan has won the hearts of millions of Chinese citizens. He could make tremendous goodwill. 

He could be our brand ambassador to China and present our prowess in services sectors, a trade ministry official said on condition of anonymity. The official stated trade ministry has made the proposal to the ministry of Foreign Affairs. It’s under active consideration, he added. 

Khan became a household name in China with his back-to back strikes such as 3 Idiots, PK, Dangal, and Secret Superstar that opened the underexplored Chinese film market for other Indian filmmakers. Salman Khan’s Bajrangi Bhaijaan, that opened in China has also thus far gained Rs278 crore. The skies high collections by Indian films in China show the cultural sensibilities from two Asian neighbors aside from the fact that there are a large number of cinematic screens available in China and the normal ticket prices are far higher than in India. China has enormous possible as a market for Indians movies. 

If you look at the Rs275 crore and Bajrangi Bhaijaan has only earned there, almost 2 years after its national theatrical release, you may realize that going ahead, China may appear as the single biggest overseas market for Bollywood, stated movie trade and exhibition specialist Girish Johar. 

Nevertheless, China remains a difficult market for Indian movie producers. The Chinese government operates with a strict quota system limiting the number of non-American movie releases to 40-50 annually. Most Indian movie manufacturers tie up with local Chinese distributors that are well versed in the exhibit market. Beneath the commercial arrangement, 50% of the last revenue goes to exhibitors whilst the remainder is divided equally between the Chinese distributor and Indian producer.

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